New Town Sounds
Music for the Masses
CLIENT
Basildon Borough Council and Basildon Town Centre Management
In 2019, New Town Sounds hit the streets of Basildon, transforming the town into a huge 70th birthday bash in celebration of its inception.
Spanning 12 venues, including Towngate Theatre, Basildon Market and Colours Nightclub, the event aimed to breathe new life into the struggling High Street and challenge perceptions of Basildon, celebrating its rich musical heritage.
With over 50 performances, including jazz jams, choir sing-alongs, film screenings, and interactive family events, the festival had something for everyone. St. Martin’s Square burst into life with a dancing flash mob, whilst The Edge Bar saw a remarkable 300% rise in sales, and Eastgate Shopping Centre experienced a 26% increase in trade.
From morning until midnight, over 7,000 people engaged with the performances, filling the streets with energy and excitement. Families, friends, and visitors came together to enjoy the music and experience the town in a whole new way.
New Town Sounds wasn’t just an event – it was a bold statement that showcased Basildon’s musical spirit, setting the stage for future festivals and marking the beginning of a new era for the town’s cultural identity.
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Well where do I begin? Right from the very first meeting with Things Made Public we knew that New Town Sounds had the potential to be something pretty special. Their enthusiasm is truly contagious and I’d like an ounce of their energy!! Fab day had by all!
– Gary Kaye, The Edge Business Owner
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