Children in Care provides a safe environment for children in which they can take part in positive activities, meet and discuss personal issues, make new friends and learn new skills that cover life skills and accredited courses. During the Children in Care project, Made Public teamed up with Havering Council and local young people to develop the branding for the Havering Children in Care Council.
The young people participating in the project are children that have experiences with the local care system, making them extremely important to the research and development of the Children in Care brand. Throughout a series of meetings, Made Public facilitated a number of workshops that involved talks about brands, creative activities open discussions and active mind-mapping with the participants. The workshops facilitated by Made Public actively involved the children in care participants with the development of the brand and the brand launching campaign.